MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online co